Strategic marketing for waste bank in Malang

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 and Prabowo, Alif Septian (2018) Strategic marketing for waste bank in Malang. Presented at International Conference on Islamic Economics and Business (ICONIES 2018), 22 Sep 2018, Malang, East Java, Indonesia.

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Abstract

Waste problem has became a common phenomenon in Malang. Uncontrolled waste piles can cause various problems. To overcome this, Malang City government establish environmental cadres for Waste Bank. This study aims to explore the Strategic Marketing for Waste Bank in Malang. This study was conducted in Malang Waste Bank by a qualitative descriptive approach as a research method. Informants are determined by purposive sampling technique with the three principal informant and three additional informants. In addition, the collecting data process includes observation, interviews, and documentation. For data validity, this study used triangulation techniques. The results showed that the implementation of marketing mix in Waste Bank of Malang was performed by designing the product collection and distribution in the form of savings (product), pricing products to survey the market (price), disseminating to the public (promotion), collecting the waste using a fleet of vehicles (place), involving employees in marketing (people), operating the schedule of Malang Waste Bank (process) and distinguishing production warehouse and offices of Malang Waste Bank (physical evidance).

Item Type:	Conference (Paper)
Additional Information:	ISSN Online 2541-333 ISSN Cetak 2476-9851
Keywords:	waste bank; product; price; place; people; process; physical evidence
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Nihayatu Aslamatis Solekah
Date Deposited:	26 Nov 2020 15:12

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