Analysis The development marketing strategy of halal tourism facilities in Santen Island Banyuwangi Regency

Saifudin, Saifudin and Rofiq, Aunur and Djalaluddin, Ahmad (2021) Analysis The development marketing strategy of halal tourism facilities in Santen Island Banyuwangi Regency. Iltizam Journal of Shariah EconomicsResearch, 6 (1). pp. 86-95. ISSN 2598-2540

[img]
Preview
Text
9145.pdf - Published Version
Available under License Creative Commons Attribution Share Alike.

Download (284kB) | Preview
Full text available at: http://e-journal.lp2m.uinjambi.ac.id/ojp/index.php...

Abstract

The concept of halal tourism becomes a trend and provides opportunities for regions to develop the potential of tourism. One of them is the Banyuwangi Regency which has the potential for natural beauty and tries to develop tourist areas with the concept of halal tourism, especially on the Santen Island Banyuwangi. The purpose of this research is to describe the strategy for developing the halal tourism of Santen Island in terms of the facilities provided. The type of research used is qualitative with a descriptive approach. Data collection is obtained from interviews, observation, and documentation. The result of this study shows that the increase in internal facilities in Islamic tourism has been fulfilled from several aspects, such as separating the location of visits between men and women, building places of worship, regular notification of prayer times (azan), and the guarantee of halal food sold by traders.

Item Type: Journal Article
Keywords: Facility Development, Halal Tourism
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing
Divisions: Graduate Schools > Magister Programme > Graduate School of Islamic Economics
Depositing User: Dr. Ahmad Djalaluddin
Date Deposited: 04 Aug 2021 15:25

Downloads

Downloads per month over past year

Origin of downloads

Actions (login required)

View Item View Item