Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology"

A

Asnawi, Nur and Masyhuri, Masyhuri (2011) Metodologi riset manajemen pemasaran : disertai dengan contoh hasil penelitian. UIN-Maliki Press, Malang. ISBN 978-602-958-354-0 UNSPECIFIED : UNSPECIFIED.

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Daroini, Faiz and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online terhadap purchasing decision sepatu Aerostreet. Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 12 (2). pp. 174-184. ISSN 2684-9313

H

Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2024) The Influence of corporate image on customer loyalty through customer engagement as a mediating variable: Study on customers of PT. Bank Syariah Indonesia in Malang City. Presented at The 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022), December 16-17, 2022, Malang.

M

Mulazid, Ade Sofyan, Mufraini, M. Arief, Saharuddin, Desmadi and Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351 (2020) Attributes of Islamic bank service quality: a survey to map metropolitan customer satisfaction. International Journal of Business and Society, 21 (2). pp. 883-897. ISSN 15116670

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Ni’mah, Ziadatun and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) The influence of diversity product, tagline, and store atmosphere on impulsive buying through positive emotion as a mediation variable: Study on Gen Z and Millennial customers of Mr. DIY products in Malang. Social, Humanities, and Educational Studies (SHEs): Conference Series, 7 (2). pp. 35-50. ISSN 2620-9292

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Rini, Afdhilah Rahmah and Hasan, Irmayanti (2022) Peran service quality dan relationship marketing terhadap loyalitas nasabah dengan kepuasan nasabah sebagai variabel intervening. Journal of Economic, Bussines and Accounting (COSTING), 6 (1). pp. 1059-1066. ISSN 25975234

Rosita, Malikhatul Luthfi Dwi and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2023) How the social environment mediates factors affecting the student's intention to save in sharia bank? Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

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Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

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Yussitha, Kharisma Putri, Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The effect of word of mouth on saving intention through brand image as an intervening variable. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 170-180. ISSN 2621-6051