Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology"

Journal Article

Adam, Taufiqurrahman and Irmayanti, Hasan ORCID: https://orcid.org/0000-0001-7021-4483 (2024) Pengaruh Celebrity Endorser dan E-WOM Terhadap Minat Beli dengan Brand Image Sebagai Variabel Mediasi. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (11). pp. 6857-6868. ISSN 2656 2871

Adawiyah, Sofi and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) Efek: Brand image, brand awareness, dan experiental marketing terhadap loyalitas nasabah: Bank Muamalat Kota Malang. RESLAJ: Religion Education Social Laa Roiba Journal, 6 (8). pp. 3900-3917. ISSN 2656-4691

Daroini, Faiz and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online terhadap purchasing decision sepatu Aerostreet. Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 12 (2). pp. 174-184. ISSN 2684-9313

Hasan, Irmayanti and Cahyaningrum, Ditasari (2024) Factors that influence customer loyalty through customer satisfaction mediation at Bank Syariah Indonesia (BSI). Jurnal Ecogen, 7 (2). pp. 265-276. ISSN 2654-8429

Hasan, Irmayanti and Nisa, Zuhrotun (2024) Pengaruh serqual, corporate image terhadap customer loyalty dengan customer satisfaction sebagai variabel mediasi: Studi pada nasabah PT Bank Syariah Indonesia, Tbk. KCP Genteng Banyuwangi. COSTING: Journal of Economic, Business and Accounting, 7 (5). pp. 4254-4266. ISSN 2597-5234

Hasan, Irmayanti and Rahmadina, Aisyah Nur (2024) Pengaruh e-service quality dan e-trust terhadap e-loyalty melalui esatisfaction sebagai variabel intervening: Studi pada pengguna BSI Mobile PT. BSI di Kota Malang. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (6). pp. 4130-4140. ISSN 2656-4351

Mahendra, Hamdan Ananta Ihza and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Peran endorser selebriti, citra merek, dan kepercayaan merek terhadap keputusan pembelian produk pakaian Erigo (studi pada mahasiswa di Kota Malang). Journal of Business & Applied Management, 15 (1). pp. 19-34. ISSN 2621-2757

Mashuri, Ahmadi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Analysis of the effect of consumer knowledge and consumer perception on the purchase decision of TIENS products in Malang City. The American Journal of Humanities and Social Sciences Research (THE AJHSSR). pp. 115-120. ISSN 2581-8868

Maulidasari, Dila Meita and Hasan, Irmayanti (2024) Analysis of the influence of brand image and digital marketing on the purchase decision of sharia mutual fund Bibit in Java, Indonesia. Syarikat : Jurnal Rumpun Ekonomi Syariah, 7 (1). pp. 224-235. ISSN 2621-6051

Mulazid, Ade Sofyan, Mufraini, M. Arief, Saharuddin, Desmadi and Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351 (2020) Attributes of Islamic bank service quality: a survey to map metropolitan customer satisfaction. International Journal of Business and Society, 21 (2). pp. 883-897. ISSN 15116670

Nahdi, Moehammad Robith and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Pengaruh kualitas pelayanan terhadap kepuasan wisatawan pada Taman Nasional Baluran. Jurnal Dimensi, 11 (3). pp. 484-499. ISSN 2085-9996

Nikmah, Nely Sahida and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The effect of social media promotion and pricing on purchase decision at Cafe Searah Malang. Jurnal Ekbis : Analisis, Prediksi dan Informasi, 24 (1). pp. 31-45. ISSN E-ISSN: 2821-4210, P-ISSN: 1979-746X

Ni’mah, Ziadatun and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) The influence of diversity product, tagline, and store atmosphere on impulsive buying through positive emotion as a mediation variable: Study on Gen Z and Millennial customers of Mr. DIY products in Malang. Social, Humanities, and Educational Studies (SHEs): Conference Series, 7 (2). pp. 35-50. ISSN 2620-9292

Panatagama, Ahmad Ramapanji and Hasan, Irmayanti (2024) Faktor-faktor yang mempengaruhi keputusan menggunakan jasa bank syariah di PT. BSI Kota Batu. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (5). pp. 5397-5412. ISSN 26562871

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Firmansyah, Aditya Yanuar (2024) Analysis of promotion mix elements: A case study of e-SPPT by Bogor City Regional Revenue Agency. STABILITY Journal of Management & Business, 7 (1). pp. 72-89. ISSN 2621-850X

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Linggasari, Filda Septa (2024) Reference group, personality dan social class: Perannya terhadap keputusan belanja produk skincare. Journal of Management and Digital Business, 4 (2). ISSN 2797-9555

Rini, Afdhilah Rahmah and Hasan, Irmayanti (2022) Peran service quality dan relationship marketing terhadap loyalitas nasabah dengan kepuasan nasabah sebagai variabel intervening. Journal of Economic, Bussines and Accounting (COSTING), 6 (1). pp. 1059-1066. ISSN 25975234

Yussitha, Kharisma Putri, Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The effect of word of mouth on saving intention through brand image as an intervening variable. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 170-180. ISSN 2621-6051

Zain, Rifk Warri and Hasan, Irmayanti (2024) The influence of social media marketing and electronic word of mouth on purchase intention through brand image as intervening variables a study on Azarine cosmetic in Malang City. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (8). pp. 5234-5248. ISSN 2656-4351

Book

Asnawi, Nur and Masyhuri, Masyhuri (2011) Metodologi riset manajemen pemasaran : disertai dengan contoh hasil penelitian. UIN-Maliki Press, Malang. ISBN 978-602-958-354-0 UNSPECIFIED : UNSPECIFIED.

Conference

Amalia, Fitri and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The role of price, product quality and electronic word of mouth on repeat purchase decisions on Gacoan Noodle products in Malang City. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Baharudinsyah, Fuad Arsy and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The influence of content marketing, brand ambassadors, and brand awareness of buying interests of fashion maternal disaster brand customers. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2024) The Influence of corporate image on customer loyalty through customer engagement as a mediating variable: Study on customers of PT. Bank Syariah Indonesia in Malang City. Presented at The 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022), December 16-17, 2022, Malang.

Rosita, Malikhatul Luthfi Dwi and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2023) How the social environment mediates factors affecting the student's intention to save in sharia bank? Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Community Service

Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)