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Febriyanti, Riska and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of word of mouth and brand image on purchase intention with product knowledge as a mediation variable. Jurnal Tabarru’ : Islamic Banking and Finance, 7 (1). pp. 100-110. ISSN p-ISSN 2621-6833 e-ISSN 2621-7465

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Kamila, Talia Putri and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Pengaruh keamanan, kepercayaan, dan risiko terhadap penggunaan layanan mobile banking pada mahasiswa di Kota Malang. An-Nisbah : Jurnal Perbankan Syariah, 5 (1). pp. 49-61. ISSN -9623

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Nasiruddin, Iqbal and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Word of mouth to mediate consumer knowledge and religiosity towards the decison to settle as Sharia Bank. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (8). pp. 5361-5374. ISSN 2656-4351

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Rahmawati, Laila and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Factors influencing interest in saving at Islamic bank: A study on the merchants of Pasar Besar in Malang City. Journal of Islamic Economics Lariba, 10 (1). pp. 287-306. ISSN 2528-3758

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Salsabila, Rona and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of celebrity endorsers, product quality, and brand image on purchase intention on ms glow products in Malang City: Case study on Ms Glow consumers in Malang City. Presented at 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, Malang, Indonesia.

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Wulandari, Shofia and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of service quality and experiential marketing on customer loyalty: Customer satisfaction as mediation. Presented at The 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, UIN Maulana Malik Ibrahim Malang.