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Journal Article

Febriyanti, Riska and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of word of mouth and brand image on purchase intention with product knowledge as a mediation variable. Jurnal Tabarru’ : Islamic Banking and Finance, 7 (1). pp. 100-110. ISSN p-ISSN 2621-6833 e-ISSN 2621-7465

Kamila, Talia Putri and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Pengaruh keamanan, kepercayaan, dan risiko terhadap penggunaan layanan mobile banking pada mahasiswa di Kota Malang. An-Nisbah : Jurnal Perbankan Syariah, 5 (1). pp. 49-61. ISSN -9623

Nasiruddin, Iqbal and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Word of mouth to mediate consumer knowledge and religiosity towards the decison to settle as Sharia Bank. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (8). pp. 5361-5374. ISSN 2656-4351

Rahmawati, Laila and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Factors influencing interest in saving at Islamic bank: A study on the merchants of Pasar Besar in Malang City. Journal of Islamic Economics Lariba, 10 (1). pp. 287-306. ISSN 2528-3758

Conference

Salsabila, Rona and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of celebrity endorsers, product quality, and brand image on purchase intention on ms glow products in Malang City: Case study on Ms Glow consumers in Malang City. Presented at 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, Malang, Indonesia.

Wulandari, Shofia and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of service quality and experiential marketing on customer loyalty: Customer satisfaction as mediation. Presented at The 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, UIN Maulana Malik Ibrahim Malang.