Items where Year is 2025

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dewi, intan rahma, Oktaviano, Muhammad Ikko, Firdaus, Wildan Arief, Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 and Permatasari, Ditya ORCID: https://orcid.org/0000-0002-5742-546X (2025) The role of artificial intelligence in enhancing MSME performance: The interplay between customer orientation, competitor orientation, and brand commitment. Journal of Enterprise and Development (JED). ISSN 2715-3118

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Firmansyah, Fani, Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 and Farida, Lailatul (2025) Is it true that live streaming and flash sale promotion will influence young people purchasing decisions? International Journal of Social Science and Human Research, 8 (8). pp. 5827-5832. ISSN 26440679

Fitria, Ainun Qolbi and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2025) Peran makro ekonomi dalam memoderasi variabel fundamental terhadap harga saham pada sektor perindustrian: Studi pada perusahaan sektor perindustrian yang tergabung di BEI tahun 2020-2023. Akuntansi Dewantara, 9 (1). pp. 169-180. ISSN 25499637

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Maulidiana, Ade Ega and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2025) Income, financial attitude, locus of control on financial well-being through financial behavior in Dusun Dami. Jurnal Reviu Akuntansi dan Keuangan, 15 (04). pp. 868-881. ISSN 2615-2223

Maulidiana, Ade Ega and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2025) The role of green marketing effect, price on millenial consumers green purchase behaviour mediated by green brand equity. Jurnal Reviu Akuntansi dan Keuangan. ISSN 2615-2223

Mubarok, Muhammad Aunul and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2025) The impact of online sales and QRIS on UMKM income with financial literacy as a mediating variable: A study of culinary UMKMS in Malang City. Journal of Management: Small and Medium Enterprises (SMEs), 18 (2). pp. 967-980. ISSN 2723469X

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Puspitarini, Natasya and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2025) The role of herding behavior as a moderating variable on the influence of financial literacy and risk tolerance on students' investment decisions. Jurnal Ilmu Ekonomi, 9 (3). pp. 237-250. ISSN 2716-4799

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Zulfa, Fatasya Aulya Ngindana and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2025) The role of profitability in moderating the influence of green investment and financial performance on company value. Jurnal Akademi Akuntansi, 8 (2). pp. 159-174. ISSN 2654-8321