Items where Year is 2026
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Firmansyah, Fani, Purnamasari, Puji Endah 
ORCID: https://orcid.org/0000-0002-3727-6639, Farida, Lailatul and Prajawati, Maretha Ika ORCID: https://orcid.org/0000-0002-3084-4031
(2026)
The role of green marketing effect, price on millenial consumers green purchase behaviour mediated by green brand equity.
Indonesian Journal of Business and Entrepreneurship (IJBE), 12 (1).
pp. 162-173.
ISSN 2407-5434 ; E-ISSN 2407-7321