Items where Year is 2026

Journal Article

Firmansyah, Fani, Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639, Farida, Lailatul and Prajawati, Maretha Ika ORCID: https://orcid.org/0000-0002-3084-4031 (2026) The role of green marketing effect, price on millenial consumers green purchase behaviour mediated by green brand equity. Indonesian Journal of Business and Entrepreneurship (IJBE), 12 (1). pp. 162-173. ISSN 2407-5434 ; E-ISSN 2407-7321

Izzaini, Muhammad Fadhil and Firmansyah, Fani (2026) The effect of digital marketing and E-WOM on generation z's purchase intention: The mediating role of trust. Jurnal Investasi Islam, 11 (2). pp. 835-861. ISSN 25809024