Understanding post-purchase regret through fear of missing out: An S-O-R perspective on impulse buying behavior

Nazmeen, Kayla and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2026) Understanding post-purchase regret through fear of missing out: An S-O-R perspective on impulse buying behavior. Jurnal Ecogen Universitas Negeri Padang. ISSN 2654-8429

Preview

Text 28164.pdf Download (643kB) | Preview

Abstract

This study aims to examine the effect of Fear of Missing Out (FoMO) on post-purchase regret with impulse buying as a mediating variable among Miniso consumers in Malang City. Drawing on the Stimulus–Organism–Response (SOR) framework, this research employs a quantitative explanatory design, collecting primary data from 150 respondents aged 17–35 years via an online questionnaire and analyzing them using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that FoMO has a positive and significant effect on impulse buying and post-purchase regret. At the same time, impulse buying also significantly influences post-purchase regret and mediates the relationship between FoMO and post-purchase regret. These findings reinforce the role of FoMO as a key socio-emotional stimulus driving impulsive purchasing behavior and subsequent evaluative regret in modern retail contexts. Managerially, the study suggests that retailers such as Miniso should optimize promotional strategies by controlling excessive urgency cues (e.g., limited-time offers and scarcity appeals) and strengthening value-based communication to minimize consumer regret while sustaining long-term customer satisfaction and loyalty.

Item Type:	Journal Article
Keywords:	fear of missing out (fomo); impulse buying; post-purchase regret; s-o-r theory
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Amelindha Vania
Date Deposited:	15 Jul 2026 22:00

Downloads

Origin of downloads

Actions (login required)

View Item