Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory"

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Asnawi, Nur and Fanani, Muhammad Asnan (2017) Pemasaran syariah: teori, filosofi & isu-isu kontemporer. RajaGrafindo Persada, Depok. ISBN 978-602-425-153-6 UNSPECIFIED : UNSPECIFIED.

Azid, Raka Malik and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Positive emotion in Muslim fashion mediating the impact of Islamic promotion and hedonic motivation on impulse buying. Presented at The 4th Annual International Conference on Language, Literature and Media (AICOLLIM 2022), 21-22 Sep 2022, Malang, Indonesia.

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Firmansyah, Fani and Prajawati, Maretha Ika (2019) Toward ethical consumer behaviour: Islamic perspective a theoritical framework of investigating the determinants. International Journal of Engineering & Technology, 8 (1.9). pp. 497-500. ISSN 2227-524X

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Hasan, Irmayanti (2023) Study on the influence of Islamic customer engagement and religiosity on customer loyalty. (MEC-J) Management and Economics Journal, 7 (3). pp. 279-290. ISSN E-ISSN: 2598-9537 P-ISSN: 2599-3402

Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2023) The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia. Res Militaris, 13 (2). pp. 1411-1426. ISSN 2265-6294

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Raka, Malik Azid, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258 and Firmansyah, Fani (2024) Analisis peran emosi positif pada perilaku impulse buying Generasi Z Banyuwangi. Jurnal Nusantara Aplikasi Manajemen Bisnis, 9 (1). pp. 134-151. ISSN 25280929

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Rezky Saputra dan Kartika Anggraeni Sudiono Putri (2022) Peran harga, kualitas produk dan citra merek terhadap keputusan pembelian berulang pada produk Susu Bear Brand di kota Malang. 000411121.

Satrio, Dwi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) Pengaruh citra merek dan harga terhadap loyalitas pengguna Iphone dimediasi oleh kepercayaan merek (studi pada mahasiswa Kota Malang). Ekonomis: Journal of Economics and Business, 7 (1). pp. 614-620. ISSN 2597-8829

Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

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Utami, Annisa Jati and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh kualitas produk dan label halal terhadap keputusan pembelian produk mie instan Samyang dengan minat beli sebagai variabel intervening. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 221-232. ISSN 2621-6051