Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified"

Journal Article

Hartani, Nira Hariyatie, Ridwan, A. Muhtadi and Asnawi, Nur (2020) The Moderating role of religiosity to determine the influence of halal awareness and emotional marketing strategy for shariah based banking in Indonesian. International Journal of Innovation, Creativity and Change, 10 (10). pp. 378-387. ISSN 2201-1323

Khoiroh, Nikmatul and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2026) Peran cross platform posting dan customer engagement dalam membangun brand awareness ritel kecantikan lokal. Manajerial: Jurnal Manajemen dan Sistem Informasi. ISSN 1412-6613

Ningtyas, Mega Noerman ORCID: https://orcid.org/0000-0002-9509-3419, Rahayu, Wening Patmi and Hermawan, Agus ORCID: https://orcid.org/0000-0003-1790-2329 (2026) Enhancing the performance of gen z new ventures through entrepreneurial orientation and social media adoption. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 20 (2). pp. 253-262. ISSN 2620-875X

Putra, Zulfi Amalia and Safitri, Rini (2021) The relationship between knowledge, brand image and customer behavior of customers decision in choosing savings products. El Dinar: Jurnal Keuangan dan Perbankan Syariah, 9 (2). pp. 142-151. ISSN 2622-0083

Putri, Lidya Cahyaning and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2025) Lifestyle and consumerism in the digital era: Can self-control be the balancing force? Iltizam Journal of Shariah Economic Research, 9 (1). pp. 87-103. ISSN 2598-2540

Ramadhani, Shaumi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2024) Gen Z’s impulse buying behavior of skincare product: The role of FOMO, celebrity endorser and hedonism. Iltizam Journal of Shariah Economic Research, 8 (2). ISSN 2598-2540

Sami, Muh. Yusuf Amiruddin and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2024) Peran mediasi kepuasan pelanggan dalam pengaruh kualitas makanan dan suasana pada niat berkunjung kembali di Laoban Kopitiam Malang. COSTING: Journal of Economic, Business and Accounting, 7 (6). ISSN 2597-5234

Book

Reken, Feky, Magdalena, Pamela, Bambang, Bambang, Baharuddin, Kurniawan Harminsyah, Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769, Charli, Chintya Ones, Prasetiyo, Budi, Tubalawony, Jacsy, Taan, Hapsawati and Kurniawan, Sabda Aji (2026) Pemasaran online. Gita Lentera, Padang, pp. 63-78. ISBN 978-634-7607-43-0 UNSPECIFIED : UNSPECIFIED.

Book Section

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2025) Pengembangan produk jasa. In: Manajemen pemasaran jasa. CV. Gita Lentera, Padang, Sumatera Barat, pp. 51-64. ISBN 978-634-7072-44-3 UNSPECIFIED : UNSPECIFIED.

Conference

Barkhoya, Muhammad Alfin and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2025) From hype to purchase: The role of trends, quality, and social media in shaping consumer intention toward ortuseight running shoes. Presented at International Conference of Islamic Economics and Business 11th 2025, 16 Oktober 2025, Malang.

Community Service

Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Maharani, Vivin, Pradana, Ayub Wijayati Sapta and Khan, Ryan Basith Fasih ORCID: https://orcid.org/0000-0001-7840-0010 (2023) Strategi digital marketing melalui peningkatan jangkauan pelanggan dalam upaya penguatan kelompok Usaha Mikro, Kecil dan Menengah (UMKM) Desa Cendono, Kecamatan Purwosari, Kabupaten Pasuruan, Jawa Timur. Community Service Report. Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang.

Hak Cipta

Isnan Murdiansyah (2024) Pelatihan konten kreator dan digital marketing disabilitas millenial Kota Batu (sertifikat hak cipta). 000768277.

Feky Reken, S.E., M.M., Pamela Magdalena, S.S., M.M. dkk (2026) Pemasaran online (sertifikat hak cipta). EC002026055327.

Dr. Femmy Sofie Schouten, M.M, Mega Usvita, S.E., M.Si. dkk (2025) Manajemen Pemasaran Jasa (sertifikat hak cipta). 000864138.

UIN Maulana Malik Ibrahim Malang (2025) Social media sentiment analysis tentang halal cryptocurrency: Pendekatan natural language processing (sertifikat hak cipta). 001011697.

Other

Djalaluddin, Ahmad ORCID: https://orcid.org/0000-0001-7062-663X (2021) Pasar Digital Islami. Yayasan Dana Sosial Al-Falah Malang, Malang.