Spirituality to organizational citizenship behavior from Islamic perspective: mediating role of spirituality at work and organizational commitment

Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258 and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2022) Spirituality to organizational citizenship behavior from Islamic perspective: mediating role of spirituality at work and organizational commitment. Journal of Islamic Marketing, 13 (12). pp. 2672-2694. ISSN 1759-0833

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Abstract

Purpose

This study aims to determine the direct and indirect effects of Islamic spirituality on organizational citizenship behavior (OCB) Islamic perspective (OCBIP), identifying the role of spiritual and marketing strategy at work and organizational commitment to mediate the effect of Islamic spirituality on OCBIP.
Design/methodology/approach

The research population is all employees of Sidoarjo BRI Syari'ah Branch Office. Total sample involves 130 fulltime employees. Proportional random sampling technique is a selected technique. Data is collected directly from respondents. The analysis used in this study uses Partial Least Square.
Findings

The research results show that Islamic spirituality has no direct effect on OCBIP. Spiritual at work mediates the effect of Islamic spirituality on OCBIP; organizational commitment mediates the effect of Islamic spirituality on OCBIP.
Originality/value

The OCBIP variable is used as the originality in this study. Another finding in this research is the marketing strategy of sharia-based companies. There has not been a comprehensive examination of the influence of Islamic spirituality and marketing strategies on OCB with spirituality at work and organizational commitment as a mediating variable. This Islamic perspective is very important considering the majority of Indonesian citizens are Muslims.

Item Type:	Journal Article
Keywords:	OCB; Islamic spirituality; OCBIP; marketing strategic; spiritual at work
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150305 Human Resources Management 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150310 Organisation and Management Theory 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150311 Organisational Behaviour 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Vivin Maharani Ekowati
Date Deposited:	30 Jan 2023 08:43

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