Faktor-faktor yang mempengaruhi keputusan menggunakan jasa bank syariah di PT. BSI Kota Batu

Panatagama, Ahmad Ramapanji and Hasan, Irmayanti (2024) Faktor-faktor yang mempengaruhi keputusan menggunakan jasa bank syariah di PT. BSI Kota Batu. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (5). pp. 5397-5412. ISSN 26562871

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Abstract

This research aims to determine the factors that influence the decision to use sharia banking services at PT. BSI Batu City. This research uses a descriptive quantitative approach with questionnaire and interview data collection methods. The population in this study were customers at PT. BSI Batu City and samples as research respondents will be taken using non-probability sampling techniques using Malhotra's theory using 105 samples obtained from 5 x 21 (number of items from research indicators). The research results show that the level of religiosity (X1) and level of education (X3) have a significant and positive effect on usage decisions. Meanwhile, income level (X2) has no effect and is not significant on the decision to use sharia banking services at PT. BSI Batu City.

Item Type:	Journal Article
Keywords:	Religiosity; Income; Education; Usage Decisions
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory
Divisions:	Faculty of Economics > Department of Islamic Banking
Depositing User:	Irmayanti Hasan
Date Deposited:	30 May 2024 13:01

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