The role of price, product quality and electronic word of mouth on repeat purchase decisions on Gacoan Noodle products in Malang City

Amalia, Fitri and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The role of price, product quality and electronic word of mouth on repeat purchase decisions on Gacoan Noodle products in Malang City. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Text 19943.pdf Download (215kB)

Abstract

This study aims to determine the role of price, product quality and electronic word of mouth on repeat purchase decisions on Mie Gacoan products in Malang City. In this research, the type of research used is descriptive quantitative. This research was conducted on consumers of Mie Gacoan in Malang City. The sample used is 130 respondents. Data analysis using multiple linear regression analysis. The results showed that price had a positive and significant effect on repeated purchase decisions on Mie Gacoan products in Malang City, product quality had a positive and significant effect on repeated purchase decisions on Mie Gacoan products in Malang City and electronic word of mouth had an effect but not significant on purchase decisions repeated on Mie Gacoan products in Malang City.

Item Type:	Conference (Paper)
Keywords:	Price; Product Quality; Electronic Word of Mouth; Repeat Purchase Decision
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing
Divisions:	Faculty of Economics > Department of Management
Depositing User:	Kartika Anggraeni Sudiono Putri
Date Deposited:	08 Jul 2024 14:57

Downloads

Origin of downloads

Actions (login required)

View Item