Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory"

Journal Article

Firmansyah, Fani and Prajawati, Maretha Ika (2019) Toward ethical consumer behaviour: Islamic perspective a theoritical framework of investigating the determinants. International Journal of Engineering & Technology, 8 (1.9). pp. 497-500. ISSN 2227-524X

Hasan, Irmayanti (2023) Study on the influence of Islamic customer engagement and religiosity on customer loyalty. (MEC-J) Management and Economics Journal, 7 (3). pp. 279-290. ISSN E-ISSN: 2598-9537 P-ISSN: 2599-3402

Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2023) The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia. Res Militaris, 13 (2). pp. 1411-1426. ISSN 2265-6294

Mahendra, Hamdan Ananta Ihza and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Peran endorser selebriti, citra merek, dan kepercayaan merek terhadap keputusan pembelian produk pakaian Erigo (studi pada mahasiswa di Kota Malang). Journal of Business & Applied Management, 15 (1). pp. 19-34. ISSN 2621-2757

Mashuri, Ahmadi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Analysis of the effect of consumer knowledge and consumer perception on the purchase decision of TIENS products in Malang City. The American Journal of Humanities and Social Sciences Research (THE AJHSSR). pp. 115-120. ISSN 2581-8868

Nahdi, Moehammad Robith and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Pengaruh kualitas pelayanan terhadap kepuasan wisatawan pada Taman Nasional Baluran. Jurnal Dimensi, 11 (3). pp. 484-499. ISSN 2085-9996

Nikmah, Nely Sahida and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The effect of social media promotion and pricing on purchase decision at Cafe Searah Malang. Jurnal Ekbis : Analisis, Prediksi dan Informasi, 24 (1). pp. 31-45. ISSN E-ISSN: 2821-4210, P-ISSN: 1979-746X

Panatagama, Ahmad Ramapanji and Hasan, Irmayanti (2024) Faktor-faktor yang mempengaruhi keputusan menggunakan jasa bank syariah di PT. BSI Kota Batu. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (5). pp. 5397-5412. ISSN 26562871

Raka, Malik Azid, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258 and Firmansyah, Fani (2024) Analisis peran emosi positif pada perilaku impulse buying Generasi Z Banyuwangi. Jurnal Nusantara Aplikasi Manajemen Bisnis, 9 (1). pp. 134-151. ISSN 25280929

Satrio, Dwi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) Pengaruh citra merek dan harga terhadap loyalitas pengguna Iphone dimediasi oleh kepercayaan merek (studi pada mahasiswa Kota Malang). Ekonomis: Journal of Economics and Business, 7 (1). pp. 614-620. ISSN 2597-8829

Utami, Annisa Jati and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh kualitas produk dan label halal terhadap keputusan pembelian produk mie instan Samyang dengan minat beli sebagai variabel intervening. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 221-232. ISSN 2621-6051

Book

Asnawi, Nur and Fanani, Muhammad Asnan (2017) Pemasaran syariah: teori, filosofi & isu-isu kontemporer. RajaGrafindo Persada, Depok. ISBN 978-602-425-153-6 UNSPECIFIED : UNSPECIFIED.

Conference

Amalia, Fitri and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The role of price, product quality and electronic word of mouth on repeat purchase decisions on Gacoan Noodle products in Malang City. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Azid, Raka Malik and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Positive emotion in Muslim fashion mediating the impact of Islamic promotion and hedonic motivation on impulse buying. Presented at The 4th Annual International Conference on Language, Literature and Media (AICOLLIM 2022), 21-22 Sep 2022, Malang, Indonesia.

Baharudinsyah, Fuad Arsy and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The influence of content marketing, brand ambassadors, and brand awareness of buying interests of fashion maternal disaster brand customers. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Community Service

Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Hak Cipta

Rezky Saputra dan Kartika Anggraeni Sudiono Putri (2022) Peran harga, kualitas produk dan citra merek terhadap keputusan pembelian berulang pada produk Susu Bear Brand di kota Malang. 000411121.