Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory"

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Number of items at this level: 9.

Journal Article

Firmansyah, Fani and Prajawati, Maretha Ika (2019) Toward ethical consumer behaviour: Islamic perspective a theoritical framework of investigating the determinants. International Journal of Engineering & Technology, 8 (1.9). pp. 497-500. ISSN 2227-524X

Hasan, Irmayanti (2023) Study on the influence of Islamic customer engagement and religiosity on customer loyalty. (MEC-J) Management and Economics Journal, 7 (3). pp. 279-290. ISSN E-ISSN: 2598-9537 P-ISSN: 2599-3402

Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2023) The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia. Res Militaris, 13 (2). pp. 1411-1426. ISSN 2265-6294

Satrio, Dwi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) Pengaruh citra merek dan harga terhadap loyalitas pengguna Iphone dimediasi oleh kepercayaan merek (studi pada mahasiswa Kota Malang). Ekonomis: Journal of Economics and Business, 7 (1). pp. 614-620. ISSN 2597-8829

Utami, Annisa Jati and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh kualitas produk dan label halal terhadap keputusan pembelian produk mie instan Samyang dengan minat beli sebagai variabel intervening. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 221-232. ISSN 2621-6051

Book

Asnawi, Nur and Fanani, Muhammad Asnan (2017) Pemasaran syariah: teori, filosofi & isu-isu kontemporer. RajaGrafindo Persada, Depok. ISBN 978-602-425-153-6 UNSPECIFIED : UNSPECIFIED.

Conference

Azid, Raka Malik and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Positive emotion in Muslim fashion mediating the impact of Islamic promotion and hedonic motivation on impulse buying. Presented at The 4th Annual International Conference on Language, Literature and Media (AICOLLIM 2022), 21-22 Sep 2022, Malang, Indonesia.

Community Service

Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Hak Cipta

Rezky Saputra dan Kartika Anggraeni Sudiono Putri (2022) Peran harga, kualitas produk dan citra merek terhadap keputusan pembelian berulang pada produk Susu Bear Brand di kota Malang. 000411121.

This list was generated on Thu Mar 28 12:53:04 2024 WIB.