Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)"

Journal Article

Adam, Taufiqurrahman and Irmayanti, Hasan ORCID: https://orcid.org/0000-0001-7021-4483 (2024) Pengaruh Celebrity Endorser dan E-WOM Terhadap Minat Beli dengan Brand Image Sebagai Variabel Mediasi. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (11). pp. 6857-6868. ISSN 2656 2871

Adawiyah, Sofi and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) Efek: Brand image, brand awareness, dan experiental marketing terhadap loyalitas nasabah: Bank Muamalat Kota Malang. RESLAJ: Religion Education Social Laa Roiba Journal, 6 (8). pp. 3900-3917. ISSN 2656-4691

Almanshur, Fauzan ORCID: https://orcid.org/0000-0002-1117-4888, Slamet, Slamet and Mahmudi, Zaenu (2019) Halal tourism destination branding, is it important? Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 15 (2). pp. 247-255. ISSN 1829-524X

Asnawi, Nur and Charisma, Justino Aji (2021) Memprediksi niat perilaku terhadap e-Wallet: Mengintegrasikan budaya dalam kerangka Utaut 2. An-Nisbah: Jurnal Perbankan Syariah, 2 (1). pp. 116-136. ISSN 2721-9623

Asnawi, Nur and Setyaningsih, Nina Dwi (2020) The Role of DART key building blocks as customer co-creation determinants in Islamic banking services. Journal of Southwest Jiaotong University, 55 (6). pp. 1-12. ISSN 0258-2724

Barid, Miftah, Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X and Masyhuri, Masyhuri (2021) Exploring Islamic banking switching intention. El-Dinar, 9 (1). pp. 33-43. ISSN 2622-0083

Daroini, Faiz and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh pemasaran digital, product innovation, kolaborasi brand dan ulasan pelanggan online terhadap purchasing decision sepatu Aerostreet. Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 12 (2). pp. 174-184. ISSN 2684-9313

Dzikhrullah, Harits Dijani and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2024) "I Won't Buy This Product Again": The Boycott Determinants on Loyalty Using Animosity Model Approach. MIX: Jurnal Ilmiah Manajemen. ISSN 2460-5328

Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Ridwan, Muhtadi, Rusydi, Abdul Fatah and Johari, Fuadah Binti Johari (2024) Customer loyalty based on service quality, banking image and fairness mediating role of customer satisfaction. Jurnal Aplikasi Manajemen dan Bisnis,, 10 (3). pp. 717-726. ISSN ISSN: 2528-5149/EISSN: 2460-7819

Fikriah, Nur Laili, Ningtyas, Mega Noerman and Maksum, Ikhsan (2024) Direct And Indirect Effect Of Marketing Capabilities On The Performance Of MSMEs. Jurnal Ekonomi. ISSN 2580-4901

Firmansyah, Fani, Asnawi, Nur, Rahayu, Yayuk Sri and Solekah, Nihayatu Aslamatis (2018) Customer relationship management on hajj saving at sharia banking. Kaav International Journal of Economics, Commerce & Business Management, 5 (4). pp. 93-99. ISSN 2348-4969

Firmansyah, Fani and Jarror, Adam (2021) Pengaruh citra merek dan kelompok referensi terhadap keputusan pembelian smartphone Vivo (studi pada mahasiswa Fakultas Ekonomi UIN Malang). Jurnal Manajerial, 8 (3). pp. 1-17. ISSN 23548592

Firmansyah, Fani and Nasikha, Ni’amin Nurin (2021) The effect of product diversity and service quality on loyalty with customer satisfaction as an intervening variable: Study of Toko Pertanian Subur, Pace Nganjuk district. Manajemen dan Bisnis, 20 (1). pp. 1-10. ISSN 1412-3789

Firmansyah, Fani, Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639, Farida, Lailatul and Devi, Aninda Waskita (2024) Green marketing, green price and the effect to green purchase Behavior in young consumers. Journal of Economics, Finance and Management Studies, 7 (7). pp. 4198-4204. ISSN 2644-050

Firmansyah, Fani, Purnamasari, Puji Endah and Prajawati, Maretha Ika (2022) E-banking service quality dan e-trust serta implikasinya pada e-customer satisfaction dan e-customer loyalty. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 18 (2). pp. 1-13. ISSN 1829524X dan 26143437

Hasan, Irmayanti (2023) Study on the influence of Islamic customer engagement and religiosity on customer loyalty. (MEC-J) Management and Economics Journal, 7 (3). pp. 279-290. ISSN E-ISSN: 2598-9537 P-ISSN: 2599-3402

Hasan, Irmayanti and Cahyaningrum, Ditasari (2024) Factors that influence customer loyalty through customer satisfaction mediation at Bank Syariah Indonesia (BSI). Jurnal Ecogen, 7 (2). pp. 265-276. ISSN 2654-8429

Hasan, Irmayanti, Farida, Lailatul and Kholilah, Kholilah ORCID: https://orcid.org/0000-0003-1828-9642 (2021) The role of Islamic corporate social responsibility in building corporate image to increase customer loyalty. Jurnal Ekonomi Modernisasi, 17 (2). pp. 83-94. ISSN 0216-373X

Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Mardini, Indah Saputri (2024) Determinants of murabahah financing member decision factors. I-Finance Journal, 10 (1). pp. 155-169. ISSN 2615-1081

Hasan, Irmayanti and Rahmawati, Nur (2023) Pengaruh brand trust dan kualitas produk terhadap loyalitas pelanggan produk Azarine yang dimediasi oleh kepuasan konsumen. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 207-220. ISSN 2621-6051

Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2023) The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia. Res Militaris, 13 (2). pp. 1411-1426. ISSN 2265-6294

Hasman, Mauristania and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) Kesuksesan BTS Meal peran kolaborasi atau media sosial?: Studi pada Konsumen Mcdonald’s di Malang. Jurnal Ilmiah Universitas Batanghari Jambi, 23 (1). pp. 286-294. ISSN 1411-8939

Hutami, Virgistira Mulya and Rahayu, Yayuk Sri (2016) Pengaruh brand image kartu IM3 Indosat terhadap kepuasan layanan dan loyalitas pelanggan: Studi pada PTN dan PTKIN di Kota Malang. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 12 (1). pp. 9-18. ISSN 1829-524X

Imro’ah, Wulidatul, Rahmawati, Zulfa Muasaroh Binti, Atoillah, M. and Setiani, Setiani ORCID: https://orcid.org/0000-0002-7566-7358 (2024) The influence of product innovation and service innovation on interest in BMT Sarana Wiraswasta Muslim through trust as an intervening variable. Asian Journal of Economics, Business and Accounting, 24 (9). pp. 434-444. ISSN 2456-639X

Kartika, Garini and Segaf, Segaf ORCID: https://orcid.org/0000-0003-0017-1021 (2022) Kombinasi peran model TAM dan CARTER terhadap optimalisasi kepuasan nasabah mobile syariah banking di masa pandemi Covid-19. Jurnal Manajerial, 9 (2). pp. 152-167. ISSN 23548592

Kurnia Putri, Fatkhiyyah Ramadhanti and Hasan, Irmayanti (2024) THE EFFECT OF KNOWLEDGE, BELIEF, PRODUCTS, SERVICES, AND RELIGIOSITY ON SAVING INTEREST (Case Study on Customers of PT. Bank Syariah Indonesia in Malang City). DIMENSI, 13 (3). pp. 928-944. ISSN 2085-9996

Laili, Ellisa Fadia and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2023) Fenomena brand Mixue yang dipengaruhi oleh beberapa faktor penting di Kota Malang. Jurnal Manajemen Bisnis dan Kewirausahaan, 7 (4). pp. 908-920. ISSN 25980289

Maf’idayu, Nunuk and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2022) Service quality terhadap repurchase intention di mediasi oleh customer satisfaction. Revitalisasi : Jurnal Ilmu Manajemen, 11 (1). pp. 54-62. ISSN 2657-1684

Mahendra, Hamdan Ananta Ihza and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Peran endorser selebriti, citra merek, dan kepercayaan merek terhadap keputusan pembelian produk pakaian Erigo (studi pada mahasiswa di Kota Malang). Journal of Business & Applied Management, 15 (1). pp. 19-34. ISSN 2621-2757

Manzil, Liizza Diana and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2023) The influence of live-streamers on Somethinc’s purchase intention at Tiktok Shop mediated by consumer trust. Jurnal Informatika Ekonomi Bisnis, 5 (1). pp. 217-221. ISSN 27148491

Mashuri, Ahmadi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Analysis of the effect of consumer knowledge and consumer perception on the purchase decision of TIENS products in Malang City. The American Journal of Humanities and Social Sciences Research (THE AJHSSR). pp. 115-120. ISSN 2581-8868

Maulidasari, Dila Meita and Hasan, Irmayanti (2024) Analysis of the influence of brand image and digital marketing on the purchase decision of sharia mutual fund Bibit in Java, Indonesia. Syarikat : Jurnal Rumpun Ekonomi Syariah, 7 (1). pp. 224-235. ISSN 2621-6051

Miladiyah, Uyunur Rahmawati and Slamet, Slamet (2014) Strategi Competitive Advantage untuk Membangun City Branding Kota Batu Sebagai Kota Wisata. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 10 (2). pp. 89-98. ISSN 1829-524X

Mulazid, Ade Sofyan, Mufraini, M. Arief, Saharuddin, Desmadi and Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351 (2020) Attributes of Islamic bank service quality: a survey to map metropolitan customer satisfaction. International Journal of Business and Society, 21 (2). pp. 883-897. ISSN 15116670

Muna, Rifka Mudrikul and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2024) Analisis pengaruh relationship dan e-referral marketing terhadap e-kepuasan nasabah bank syariah di Kota Malang. Jurnal Dimensi, 13 (2). pp. 325-338. ISSN 2085-9996

Nahdi, Moehammad Robith and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Pengaruh kualitas pelayanan terhadap kepuasan wisatawan pada Taman Nasional Baluran. Jurnal Dimensi, 11 (3). pp. 484-499. ISSN 2085-9996

Nikmah, Nely Sahida and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The effect of social media promotion and pricing on purchase decision at Cafe Searah Malang. Jurnal Ekbis : Analisis, Prediksi dan Informasi, 24 (1). pp. 31-45. ISSN E-ISSN: 2821-4210, P-ISSN: 1979-746X

Ningsih, Nur Rahmah and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2022) The influence of brand image and personal branding on the purchase decision of menantea products in the city of Malang, East Java. Enrichment: Journal of Management, 12 (04). pp. 3274-3280. ISSN 2087-6327

Ni’mah, Ziadatun and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) The influence of diversity product, tagline, and store atmosphere on impulsive buying through positive emotion as a mediation variable: Study on Gen Z and Millennial customers of Mr. DIY products in Malang. Social, Humanities, and Educational Studies (SHEs): Conference Series, 7 (2). pp. 35-50. ISSN 2620-9292

Panatagama, Ahmad Ramapanji and Hasan, Irmayanti (2024) Faktor-faktor yang mempengaruhi keputusan menggunakan jasa bank syariah di PT. BSI Kota Batu. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (5). pp. 5397-5412. ISSN 26562871

Pranata, Fajar and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2022) Analisis pengaruh kualitas produk, harga,dan promosi terhadap keputusan pembelian. Syntax Literate: Jurnal Ilmiah Indonesia, 7 (6). pp. 6881-6890. ISSN 25481398

Pratopo, Gentur and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2024) The influence of knowledge and religiosity on saving interest in Islamic Banks among Ponorogo Residents. Journal of Islamic Economics Lariba, 10 (1). pp. 419-438. ISSN 2528-3758

Puspitasari, Nadia Sura and Safitri, Rini (2022) Peran bauran pemasaran dan digital marketing dalam meningkatkan minat menabung di KSPPS BMT NU Jombang. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 465-473. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Firmansyah, Aditya Yanuar (2024) Analysis of promotion mix elements: A case study of e-SPPT by Bogor City Regional Revenue Agency. STABILITY Journal of Management & Business, 7 (1). pp. 72-89. ISSN 2621-850X

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Linggasari, Filda Septa (2024) Reference group, personality dan social class: Perannya terhadap keputusan belanja produk skincare. Journal of Management and Digital Business, 4 (2). ISSN 2797-9555

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769, Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 and Fikriah, Nur Laili (2020) Pengaruh kualitas layanan terhadap kepuasan pelanggan dengan kepercayaan pelanggan sebagai variabel mediasi pada ukm kharisma sejahtera. Journal Industrial Engineering & Management Research ( JIEMAR), 1 (2). pp. 140-152. ISSN 2722 –8878

Raka, Malik Azid, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258 and Firmansyah, Fani (2024) Analisis peran emosi positif pada perilaku impulse buying Generasi Z Banyuwangi. Jurnal Nusantara Aplikasi Manajemen Bisnis, 9 (1). pp. 134-151. ISSN 25280929

Rini, Afdhilah Rahmah and Hasan, Irmayanti (2022) Peran service quality dan relationship marketing terhadap loyalitas nasabah dengan kepuasan nasabah sebagai variabel intervening. Journal of Economic, Bussines and Accounting (COSTING), 6 (1). pp. 1059-1066. ISSN 25975234

Sa'diyah, Halimatus, Anliwiarta, Zhuvido, Surya, Efriant Adam and Naurah, Jinan (2024) Pemberdayaan UMKM batik melalui edukasi pemasaran digital. Martabe: Jurnal Pengabdian Kepada Masyarakat, 7 (5). ISSN 25981226

Safitri, Rini (2022) Pentingnya corporate social responbility dan corporate image untuk membentuk loyalitas nasabah di BMT Mandiri Sejahtera cabang Kranji Lamongan. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 448-456. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Safitri, Rini (2022) Peran kepuasan memediasi kualitas pelayanan dan customer relationship management terhadap loyalitas nasabah. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 513-525. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Safitri, Rini and Widiya, Tifani Nurmala (2022) Pengaruh sharia compliance terhadap kepuasan nasabah BSI KC Malang Soetta dimediasi oleh layanan digital banking. Nisbah: Jurnal Perbankan Syariah, 8 (2). pp. 93-102. ISSN 25286633

Saifudin, Saifudin, Rofiq, Aunur ORCID: https://orcid.org/0000-0001-9823-040X and Djalaluddin, Ahmad ORCID: https://orcid.org/0000-0001-7062-663X (2021) Analysis The development marketing strategy of halal tourism facilities in Santen Island Banyuwangi Regency. Iltizam Journal of Shariah EconomicsResearch, 6 (1). pp. 86-95. ISSN 2598-2540

Sakinah, Nur and Firmansyah, Fani (2021) Kualitas produk dan harga terhadap keputusan pembelian dengan minat beli sebagai variabel intervening. Jurnal Ilmiah Manajemen dan Bisnis, 22 (2). pp. 1-11. ISSN 1693-7619

Saputra, Rifqi Dzakwan and Firmansyah, Fani (2023) The effect of promotion and product quality on member decisions using mudharabah products with interest as intervening variables. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 7 (2). pp. 1783-1798. ISSN 2621-5306

Satrio, Dwi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) Pengaruh citra merek dan harga terhadap loyalitas pengguna Iphone dimediasi oleh kepercayaan merek (studi pada mahasiswa Kota Malang). Ekonomis: Journal of Economics and Business, 7 (1). pp. 614-620. ISSN 2597-8829

Shalsabilah, Nora and Firmansyah, Fani (2023) The influence of content marketing and product knowledge on generation Z purchase intention in using Bank Syariah Indonesia services. Jurnal Ecogen, 6 (3). pp. 317-328. ISSN 2654-8429

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Premananto, Gancar and Hartini, Sri (2020) Green marketing tools, religiosity, environmental attitude and green purchase behaviour among millenials generation. MEC-J (Management and Economics Journal), 4 (3). pp. 233-252. ISSN E-ISSN: 2598-9537 P-ISSN: 2599-3402

Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258 and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2022) Spirituality to organizational citizenship behavior from Islamic perspective: mediating role of spirituality at work and organizational commitment. Journal of Islamic Marketing, 13 (12). pp. 2672-2694. ISSN 1759-0833

Susminingsih, Susminingsih, Alias, Norma, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Kanafi, Imam and Subiyadi, Ahmad (2021) Labeling local brand to increase coffee shop visits during the Covid-19 pandemic. Economic Annals-XXI, 188 (3-4). pp. 149-157. ISSN 1728-6239

Syukron, Miftahus and Slamet, Slamet (2013) Intelijensi Pemasaran Dalam Upaya Mempertahankan Keunggulan Kompetitif. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 9 (2). pp. 144-151.

Utami, Annisa Jati and Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 (2023) Pengaruh kualitas produk dan label halal terhadap keputusan pembelian produk mie instan Samyang dengan minat beli sebagai variabel intervening. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 221-232. ISSN 2621-6051

Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 and Muhammad, Ardiansyah (2023) Examining purchase behavior of electric vehicles as an effort to reduce air pollution: Theory of planned behavior. Jurnal Ilmiah Ilmu Administrasi Publik, 13 (2). pp. 663-676. ISSN 2086-6364

Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2020) Peran brand love sebagai mediasi hedonic product dan self-expressive brand terhadap brand loyalty. Jurnal Bisnis dan Manajemen, 7 (2). pp. 134-144. ISSN 1829-7528

Wilidia, Vera and Firmansyah, Fani (2023) Pengaruh keragaman produk, harga, dan promosi terhadap keputusan pembelian pada pengguna “TikTok Shop”. Cakrawala Management Business Journal, 6 (1). pp. 1-14. ISSN 26230887

Yuliana, Indah ORCID: https://orcid.org/0000-0002-6346-7850, Rofiq, Aunur and Ummah, Amirotil (2023) Pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen studi kasus pada home industry Rengginang Renggol Desa Olean Situbondo. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5 (6). pp. 2450-2466. ISSN P-ISSN 2656-2871 E-ISSN 2656-4351

Yuliyanti, Indah and Firmansyah, Fani (2023) Kepuasan nasabah sebagai variabel intervening pada pengaruh customer relationship management terhadap loyalitas nasabah. Jurnal Ecogen, 6 (3). pp. 305-316. ISSN 2654-8429

Yussitha, Kharisma Putri, Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The effect of word of mouth on saving intention through brand image as an intervening variable. Syarikat : Jurnal Rumpun Ekonomi Syariah, 6 (1). pp. 170-180. ISSN 2621-6051

Zain, Rifk Warri and Hasan, Irmayanti (2024) The influence of social media marketing and electronic word of mouth on purchase intention through brand image as intervening variables a study on Azarine cosmetic in Malang City. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (8). pp. 5234-5248. ISSN 2656-4351

Book

Asnawi, Nur and Fanani, Muhammad Asnan (2017) Pemasaran syariah: teori, filosofi & isu-isu kontemporer. RajaGrafindo Persada, Depok. ISBN 978-602-425-153-6 UNSPECIFIED : UNSPECIFIED.

Asnawi, Nur and Masyhuri, Masyhuri (2011) Metodologi riset manajemen pemasaran : disertai dengan contoh hasil penelitian. UIN-Maliki Press, Malang. ISBN 978-602-958-354-0 UNSPECIFIED : UNSPECIFIED.

Rozi, Muhammad Fatkhur (2024) Menggali pasar; teori dan praktik pemasaran ekonomi. Litnus, Malang, Indonesia. ISBN 978-623-519-999-3 UNSPECIFIED : UNSPECIFIED.

Yunus, Moh (2010) Inovasi dan kreativitas dalam pemasaran. UIN-Maliki Press, Malang. ISBN 978-602-958-295-6 UNSPECIFIED : UNSPECIFIED.

Book Section

Andriani, Sri ORCID: https://orcid.org/0000-0001-5872-5117 (2024) Strategi pengembangan UMKM Halal: Pendampingan, sertifikasi, dan pemasaran. In: Halal dan Thayyib: Dalam Perspektif Sains, Sosial, dan Islam. Halal dan Thayyib (Dalam Perspektif Sains, Sosial, dan Islam, 1 (1). UIN Mailiki Press, Malang, pp. 213-228. ISBN 9786232329591 UNSPECIFIED : UNSPECIFIED.

Fikriah, Nur Laili ORCID: https://orcid.org/0009-0001-6797-8607 (2024) Perilaku konsumen: Pembelajaran dan memori konsumen. In: Perilaku konsumen: Pembelajaran dan memori konsumen. Tim Gita Lentera, Gita Lentera. ISBN 978-623-8708-42-0 UNSPECIFIED : UNSPECIFIED.

Rahayu, Yayuk Sri (2017) Kualitas layanan perbankan syariah berdasarkan persepsi pelanggan. In: Proceedings International Conference on Islamics and Business (ICONIES). Fakultas Ekonomi Universitas Islam Negeri (UIN) Maulana Malik Ibrahim Malang, Malang. UNSPECIFIED : UNSPECIFIED.

Research

Andriani, Sri ORCID: https://orcid.org/0000-0001-5872-5117, Sutikno, Sutikno and Sucipto, Agus (2024) Pengaruh produk halal, layanan halal, lingkungan fisik halal terhadap loyalitas tamu Hotel Ramah Muslim di Jawa Timur. Research Report. LP2M UIN Malang, repositori. (Unpublished)

Firmansyah, Fani and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2023) Meningkatkan customer satisfaction pasca Covid-19 melalui omnichannel strategy dan positive affect experience (studi pada perusahaan automotive PT Asco Daihatsu Jawa Timur). Research Report. UIN Maulana Malik Ibrahim Malang, Malang.

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370 and Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228 (2023) Islamic customer perceived value pada perguruan tinggi: Studi pada PTKIN di Jawa Timur. Research Report. Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Slamet, Slamet (2013) Pengaruh Customer Relationship Management Terhadap Loyalitas Nasabah pada PT. Bank Muamalat Cabang Malang. Research Report. Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang. (Unpublished)

Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304, Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Budianto, Eka Wahyu Hestya ORCID: https://orcid.org/0000-0002-4199-2865 Penyesalan muslim milenial: Dampak materialism dan nilai hedonis terhadap pembelian online secara impulsif. Research Report. LP2M UIN Maulana Malik Ibrahim Malang. (Unpublished)

Conference

Amalia, Fitri and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The role of price, product quality and electronic word of mouth on repeat purchase decisions on Gacoan Noodle products in Malang City. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Azid, Raka Malik and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Positive emotion in Muslim fashion mediating the impact of Islamic promotion and hedonic motivation on impulse buying. Presented at The 4th Annual International Conference on Language, Literature and Media (AICOLLIM 2022), 21-22 Sep 2022, Malang, Indonesia.

Baharudinsyah, Fuad Arsy and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The influence of content marketing, brand ambassadors, and brand awareness of buying interests of fashion maternal disaster brand customers. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2024) The Influence of corporate image on customer loyalty through customer engagement as a mediating variable: Study on customers of PT. Bank Syariah Indonesia in Malang City. Presented at The 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022), December 16-17, 2022, Malang.

Saputri, Eka Maya and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2019) New wave marketing untuk perbankan syariah: pendekatan kualitatif pada PT. Bank Bri Syariah Tbk KC Malang. Presented at Seminar Nasional Sustainable Business (SNSB) 2019, 18 July 2019, Surabaya.

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2015) The effect of green marketing to the preference of Islamic banking customers through marketing mix. Presented at International Conference on Islamic Economics and Business (ICONIES) 2015, 2-3 Nov 2015, Faculty of Economics, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 and Prabowo, Alif Septian (2018) Strategic marketing for waste bank in Malang. Presented at International Conference on Islamic Economics and Business (ICONIES 2018), 22 Sep 2018, Malang, East Java, Indonesia.

Community Service

Fitriyah, Fitriyah ORCID: https://orcid.org/0009-0000-9402-9370, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Maharani, Vivin, Pradana, Ayub Wijayati Sapta and Khan, Ryan Basith Fasih ORCID: https://orcid.org/0000-0001-7840-0010 (2023) Strategi digital marketing melalui peningkatan jangkauan pelanggan dalam upaya penguatan kelompok Usaha Mikro, Kecil dan Menengah (UMKM) Desa Cendono, Kecamatan Purwosari, Kabupaten Pasuruan, Jawa Timur. Community Service Report. Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang.

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943, Hasan, Irmayanti, Maimunah, Iffat ORCID: https://orcid.org/0000-0003-3112-6573, Wicaksono, Ahmad Tibrizi Soni ORCID: https://orcid.org/0000-0001-8643-1351, Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809, Panatagama, Ahmad Ramapanji and Prayogi, Adha Herfian (2023) Optimalisasi digital marketing dengan teknik foto produk yang lebih eye-catching: studi pada kelompok UMKM Mayada Pasuruan. Community Service Report. UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Jaya, Tiara Juliana ORCID: https://orcid.org/0000-0002-7598-7263, Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228, Budianto, Eka Wahyu Hestya ORCID: https://orcid.org/0000-0002-4199-2865 and Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 (2022) Diseminasi digitalisasi branding, pemasaran, dan penjualan produk komunitas UMKM Kecamatan Gempol, Kabupaten Pasuruan, Jawa Timur. Community Service Report. UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Rofiq, Aunur ORCID: https://orcid.org/0000-0001-9823-040X, Rozi, M. Fatkhur, Permatasari, Ditya and Zuraidah, Zuraidah ORCID: https://orcid.org/0000-0001-9982-8139 (2023) Strategi pemasaran produk umkm melalui penerapan digital marketing Rumah Singgah UMKM BKTKI Sempulur. Community Service Report. Fakultas Ekonomi, Malang. (Unpublished)

Sucipto, Agus, Lestari, Yona Octiani ORCID: https://orcid.org/0000-0002-1825-0097, Mardiana, Mardiana and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2022) Production dalam upaya meningkatkan pendapatan pada Desa Matopuro Kecamatan Purwosari Kabupaten Pasuruan, Jawa Timur. Community Service Report. UIN Maliki Malang, Malang. (Submitted)

Susilawati, Samsul ORCID: https://orcid.org/0000-0002-8312-8151, Supriyatno, Triyo ORCID: https://orcid.org/0000-0002-6833-4555 and Makhzuniyah, Minhah (2021) Pelatihan media sosial marketing pelatihan media sosial marketing. Community Service Report. Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Hak Cipta

Fani Firmansyah dan Puji Endah Purnamasari (2023) Omnichannel strategy in increasing customer satisfaction post Covid-19 In automotive industry (sertifikat hak cipta). 000546155.

Yayuk Sri Rahayu, Fitriyah dkk (2024) Islamic values dan islamic branding: Sebuah perspektif baru pada keputusan memilih perguruan tinggi di Indonesia (sertifikat hak cipta). 000795951.

Rezky Saputra dan Kartika Anggraeni Sudiono Putri (2022) Peran harga, kualitas produk dan citra merek terhadap keputusan pembelian berulang pada produk Susu Bear Brand di kota Malang. 000411121.

Performance

Wisono, Jajang Ogi, Ulum, M. Fatkhul, Wijaya, Abadi and Putri, Alitha Natriezia Rachmayanti (2023) [SERTIFIKAT PENGHARGAAN] Tenaga kependidikan berprestasi dalam bidang hubungan masyarakat tahun 2023. [Performance]

Other

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2024) Dosen Kewirausahaan MBKM Program Study Independent. FEBI UIN Alauddin Makassar.