Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing"

Journal Article

Anggraini, Novarina Amalia and Rahayu, Yayuk Sri (2022) The influence of Islamic marketing ethics on customer interest in using mudharabah savings products at BMT Ar-Rahmah Arta Syariah Mojokerto. Perisai: Islamic Banking and Finance Journal, 6 (2). pp. 97-106. ISSN 2503-3077

Asnawi, Nur and Setyaningsih, Nina Dwi (2021) Islamic banking service innovation in customer co-creation: its impact on customer trust, satisfaction, and loyalty. Journal of Southwest Jiaotong University, 56 (2). pp. 65-82. ISSN 0258-2724

Ayu, Nirmala Imelda and Rahayu, Yayuk Sri (2022) Pengaruh Islamic marketing mix terhadap keputusan menjadi nasabah dengan minat sebagai variabel mediasi. Jurnal Tabarru’ : Islamic Banking and Finance, 5 (2). pp. 326-337. ISSN 2621-7465

Baharuddin, Jukri, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Understanding The Drivers of Interest in Fintech Adoption: Examining The Moderating Influence of Religiosity. Jurnal Aplikasi Manajemen dan Bisnis,, 9 (3). pp. 695-705. ISSN ISSN: 2528-5149/EISSN: 2460-7819

Fariz, Mohammad Jazmi and Rahayu, Yayuk Sri (2018) Implementasi etika syariah marketer pada PT. Bank BRI Syariah KCP Kepanjen. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 14 (2). pp. 123-136. ISSN 2614 - 3437

Faruq, Muhammad Al and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Production of BIOFIR Bottled Drinking Water in UD. Sumber Mubarokah Sidoarjo: A Perspective of Islamic Economic System. Jurnal Ilmiah Ekonomi Islam, 9 (2). pp. 1755-1764. ISSN ISSN: 2477-6157; E-ISSN 2579-6534

Fenanda, Zakiah Intan and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2018) Analisis pengaruh word of mouth terhadap keputusan nasabah untuk menabung dengan brand equity sebagai variabel mediasi. Iqtishoduna, 14 (2). pp. 103-122. ISSN 1829-524X

Firmansyah, Fani and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2023) Omnichannel strategy in increasing customer satisfaction post Covid-19 in automotive industry. Journal of Economics, Finance and Management Studies, 6 (9). p. 4322. ISSN ISSN (print): 2644-0490, ISSN (online): 2644-0504

Harinie, Luluk Tri, Giovanni, Jonathan and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The role of entrepreneurial intentions and entrepreneurship education in influencing student entrepreneurial interests. The Seybold Report, 18 (05). p. 170. ISSN 1533-9211

Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2023) The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia. Res Militaris, 13 (2). pp. 1411-1426. ISSN 2265-6294

Hutami, Virgistira Mulya and Rahayu, Yayuk Sri (2016) Pengaruh brand image kartu IM3 Indosat terhadap kepuasan layanan dan loyalitas pelanggan: Studi pada PTN dan PTKIN di Kota Malang. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 12 (1). pp. 9-18. ISSN 1829-524X

Innayah, Eka Putri, Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Masyhuri, Masyhuri and Johari, Fuadah Binti (2022) Electronic Word Of Mouth (E-WOM) in social media as a predictor of investment intention in capital market. JAM : Jurnal Aplikasi Manajemen, 20 (4). pp. 753-767. ISSN 23026332

Kristanto, Joko, Soleh, Achmad Khudori ORCID: https://orcid.org/0000-0002-5145-6046, Al Idrus, Salim and Raya, Moch Khafidz Fuad (2021) Promotion mix Nahdlatul Ulama University of Surabaya to increase new student’s interest. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 5 (2). pp. 1-14. ISSN ISSN: 2549-3663 (p) dan 2549-5720 (e)

Meldona, Meldona ORCID: https://orcid.org/0000-0002-1787-4818, Rochayatun, Sulis ORCID: https://orcid.org/0000-0001-5798-7502 and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2022) MSMEs resilience: the role of religiosity, culture, use of technology and management characteristics. Journal of Economics, Finance and Management Studies, 5 (9). pp. 2699-2708. ISSN ISSN (print): 2644-0490, ISSN (online): 2644-0504

Nisfulaila, Intan, Bisriyah, Maslihatul and Jayanti, Septia Dwi (2023) Pendampingan pemanfaatan digital branding dan marketing untuk pemasaran hasil panen buah dan bunga di Desa Bulukerto Kota Batu. Journal of Research on Community Engagement, 4 (2). pp. 87-92. ISSN 2597-629X

Putra, Zulfi Amalia and Safitri, Rini (2021) The relationship between knowledge, brand image and customer behavior of customers decision in choosing savings products. El Dinar: Jurnal Keuangan dan Perbankan Syariah, 9 (2). pp. 142-151. ISSN 2622-0083

Putri, Aldila Nur Rafika and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Customer retention sebagai variabel intervening pada pengaruh relationship quality terhadap loyalitas nasabah tabungan bank syariah. Jurnal Ilmu Manajemen (JIM), 11 (1). pp. 241-251. ISSN 2549192X

Putri, Diva Syavira Permata and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2022) Pengaruh digital marketing terhadap keputusan pembelian produk jasa pada fintech syariah (studi pada Erahn.Id). Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 7 (3). pp. 1077-1092. ISSN 25805800

Rafsanjani, Elfas and Asnawi, Nur (2020) Religiosity and environmentally friendly behavior of millennial muslim consumers. Management and Economics Journal (MEC-J), 4 (2). pp. 143-152. ISSN 2599-3402

Rahayu, Yayuk Sri, Setiawan, Margono, Wirawanto, Dodi Irawan and Rahayu, Mintarti (2020) Muslim customer perceived value on customer satisfaction and loyalty: religiosity as a moderation. Management Science Letters, 10 (5). pp. 1011-1016. ISSN 1923-9335

Rosanti, Hani ORCID: https://orcid.org/0009-0009-5827-7890 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Corporate image as mediator of Islamic marketing mix to intention in becoming a customer of Bank Syariah Indonesia in East Java. Jurnal Ekonomi Syariah Teori dan Terapan, 10 (3). pp. 305-321. ISSN 2407-1935

Safitri, Rini (2022) Pentingnya corporate social responbility dan corporate image untuk membentuk loyalitas nasabah di BMT Mandiri Sejahtera cabang Kranji Lamongan. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 448-456. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Safitri, Rini (2022) Peran kepuasan memediasi kualitas pelayanan dan customer relationship management terhadap loyalitas nasabah. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 513-525. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Salis, Nur and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2019) Faktor-faktor yang mempengaruhi minat masyarakat Bawean dalam memilih bank syariah. El Dinar: Jurnal Keuangan dan Perbankan Syariah, 7 (2). pp. 142-157. ISSN 2622-0083

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2013) Analisis faktor-faktor yang dipertimbangkan konsumen dalam menabung di lembaga keuangan syariah. El Dinar, 1 (1). pp. 85-99. ISSN 2339-2797

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2019) The effect of green banking product and green corporate image on green customers loyality in green customers satisfaction syariah banking mediation. Management and Economics Journal (MEC-J), 3 (1). pp. 81-94. ISSN 2599-3402

Sulistyowati, Sulistyowati, Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 and Naja, Chifni Darun (2023) Penerapan artificial intelligence sebagai inovasi di era disrupsi dalam mengurangi resiko lembaga keuangan mikro syariah. Wadiah : Jurnal Perbankan Syariah, 7 (2). pp. 117-142. ISSN 2599-1515

Book Section

Choiruddin, Muhammad Nanang (2022) Digital Business Model Innovation. In: Transformasi Bisnis Digital. Universitas Wisnuwardhana Malang Press, Malang, pp. 126-150. ISBN 978-623-7009-57-3 UNSPECIFIED : UNSPECIFIED.

Choiruddin, Muhammad Nanang (2021) Predictors of success in entrepreneurship. In: Manajemen UMKM dan kewirausahaan. (Unidha Press, Malang, pp. 49-64. ISBN 978-623-7009-49-8 UNSPECIFIED : UNSPECIFIED. (Unpublished)

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Puasa dan budaya konsumtif. In: Ramadhan dan geliat ekonomi. Az-Zahra Media Society, Deli Serdang, Sumatera Utara, pp. 77-93. ISBN 978-623-09-2424-8 UNSPECIFIED : UNSPECIFIED.

Conference

Hasibuan, Razali Ade Syahputra, Asadiyah, Elia and Rahayu, Yayuk Sri (2022) UMKM recovery strategy in Malang City based on digital marketing. Presented at International Conference of Islamic Economics and Business 8th 2022, 29 Sep 2022, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Rosita, Malikhatul Luthfi Dwi and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2023) How the social environment mediates factors affecting the student's intention to save in sharia bank? Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Sri Rahayu, Yayuk (2019) The Role of Religiosity on The Influence of Muslim Customer Perceived Value To Customer Satisfaction of Islamic Banking. Presented at 1st International Conference on Halal Tourism, Products, and Services, 30-31 Oktober 2018, Muhammadiyah University of Mataram.

Ubaydillah, Abdul Haris and Rahayu, Yayuk Sri (2022) The effect of margin, service quality and collateral on murabahah financing of small and medium enterprises. Presented at International Conference of Islamic Economics and Business 8th 2022, 29 Sep 2022, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Community Service

Choiruddin, Muhammad Nanang (2020) Cara memasarkan produk usaha melalui digital marketing. Community Service Report. Fakultas Ekonomi, UIN Maulana Malik Ibrahim Malang. (Unpublished)

Choiruddin, Muhammad Nanang (2020) Pelatihan Digital Marketing Pada Produk Lokal di Desa Tulungrejo Kecamatan Bumiaji Kota Batu. Community Service Report. Fakultas Ekonomi, UIN Maulana Malik Ibrahim Malang. (Unpublished)

Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 Diseminasi strategi e-marketing produk desa wisata berbasis UMKM Kelurahan Dadaprejo Kabupaten Malang. Community Service Report. UIN Maulana Malik Ibrahim Malang. (Unpublished)

Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 Pemanfaatan media sosial sebagai bentuk pengembangan pangan dan ekonomi kreatif (studi kasus UMKM Desa Suwaru Kabupaten Malang). Community Service Report. UNSPECIFIED. (Unpublished)

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Jaya, Tiara Juliana ORCID: https://orcid.org/0000-0002-7598-7263, Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228, Budianto, Eka Wahyu Hestya ORCID: https://orcid.org/0000-0002-4199-2865 and Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 (2022) Diseminasi digitalisasi branding, pemasaran, dan penjualan produk komunitas UMKM Kecamatan Gempol, Kabupaten Pasuruan, Jawa Timur. Community Service Report. UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Seminar and Workshop

Choiruddin, Muhammad Nanang (2022) Strategi branding pengenalan produk usaha melalui media digital. Presented at Bimbingan teknis, 21-22 Juli 2022, Kabupaten Malang dan Kota Malang. (Unpublished)

Fatmawati, Ratna Dian and Rahayu, Yayuk Sri (2018) Analisis pengaruh experiential marketing terhadap loyalitas melalui kepuasan nasabah sebagai variabel intervening (studi pada PT BRI Syariah cabang Malang). Presented at Seminar Nasional dan Call for Paper: Manajemen, Akuntansi dan Perbankkan 2018, 21-09-2018, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Teaching Resources

Choiruddin, Muhammad Nanang (2022) Kajian Buku tentang Bagaimana berperilaku baik Kasus untuk Etika Bisnis dan Tanggung Jawab Sosial. Disampaikan pada mata kuliah Transformasi Digital, Manajemen, Waktu Perkuliahan. (Unpublished)

Hak Cipta

Firmansyah, Fani and Purnamasari, Puji Endah (2019) Variabel workplace philosophy dan workplace conduciveness sebagai moderasi antara past perfomance dan present goal tenaga penjualan (studi pada PT Asco Daihatsu Jawa Timur). EC00202001458.

Sella Tri Anggraini dan Amelindha Vani (2022) Analisis tingkat kepuasan konsumen terhadap kualitas layanan dengan metode service quality (studi pada hypermart). 000408809.