Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing"

Journal Article

Anggraini, Novarina Amalia and Rahayu, Yayuk Sri (2022) The influence of Islamic marketing ethics on customer interest in using mudharabah savings products at BMT Ar-Rahmah Arta Syariah Mojokerto. Perisai: Islamic Banking and Finance Journal, 6 (2). pp. 97-106. ISSN 2503-3077

Asnawi, Nur and Setyaningsih, Nina Dwi (2021) Islamic banking service innovation in customer co-creation: its impact on customer trust, satisfaction, and loyalty. Journal of Southwest Jiaotong University, 56 (2). pp. 65-82. ISSN 0258-2724

Ayu, Nirmala Imelda and Rahayu, Yayuk Sri (2022) Pengaruh Islamic marketing mix terhadap keputusan menjadi nasabah dengan minat sebagai variabel mediasi. Jurnal Tabarru’ : Islamic Banking and Finance, 5 (2). pp. 326-337. ISSN 2621-7465

Baharuddin, Jukri, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Understanding The Drivers of Interest in Fintech Adoption: Examining The Moderating Influence of Religiosity. Jurnal Aplikasi Manajemen dan Bisnis,, 9 (3). pp. 695-705. ISSN ISSN: 2528-5149/EISSN: 2460-7819

Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Ridwan, Muhtadi, Rusydi, Abdul Fatah and Johari, Fuadah Binti Johari (2024) Customer loyalty based on service quality, banking image and fairness mediating role of customer satisfaction. Jurnal Aplikasi Manajemen dan Bisnis,, 10 (3). pp. 717-726. ISSN ISSN: 2528-5149/EISSN: 2460-7819

Fariz, Mohammad Jazmi and Rahayu, Yayuk Sri (2018) Implementasi etika syariah marketer pada PT. Bank BRI Syariah KCP Kepanjen. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 14 (2). pp. 123-136. ISSN 2614 - 3437

Faruq, Muhammad Al and Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630 (2023) Production of BIOFIR Bottled Drinking Water in UD. Sumber Mubarokah Sidoarjo: A Perspective of Islamic Economic System. Jurnal Ilmiah Ekonomi Islam, 9 (2). pp. 1755-1764. ISSN ISSN: 2477-6157; E-ISSN 2579-6534

Febriyanti, Riska and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of word of mouth and brand image on purchase intention with product knowledge as a mediation variable. Jurnal Tabarru’ : Islamic Banking and Finance, 7 (1). pp. 100-110. ISSN p-ISSN 2621-6833 e-ISSN 2621-7465

Fenanda, Zakiah Intan and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2018) Analisis pengaruh word of mouth terhadap keputusan nasabah untuk menabung dengan brand equity sebagai variabel mediasi. Iqtishoduna, 14 (2). pp. 103-122. ISSN 1829-524X

Firmansyah, Fani and Purnamasari, Puji Endah ORCID: https://orcid.org/0000-0002-3727-6639 (2023) Omnichannel strategy in increasing customer satisfaction post Covid-19 in automotive industry. Journal of Economics, Finance and Management Studies, 6 (9). p. 4322. ISSN ISSN (print): 2644-0490, ISSN (online): 2644-0504

Harinie, Luluk Tri, Giovanni, Jonathan and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The role of entrepreneurial intentions and entrepreneurship education in influencing student entrepreneurial interests. The Seybold Report, 18 (05). p. 170. ISSN 1533-9211

Hasan, Irmayanti ORCID: https://orcid.org/0000-0001-7021-4483 and Mardini, Indah Saputri (2024) Determinants of murabahah financing member decision factors. I-Finance Journal, 10 (1). pp. 155-169. ISSN 2615-1081

Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2023) The role of religiosity on customer engagement, trust, and loyalty: An investigating on customers of Islamic banks in Indonesia. Res Militaris, 13 (2). pp. 1411-1426. ISSN 2265-6294

Hasman, Mauristania and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) Kesuksesan BTS Meal peran kolaborasi atau media sosial?: Studi pada Konsumen Mcdonald’s di Malang. Jurnal Ilmiah Universitas Batanghari Jambi, 23 (1). pp. 286-294. ISSN 1411-8939

Hutami, Virgistira Mulya and Rahayu, Yayuk Sri (2016) Pengaruh brand image kartu IM3 Indosat terhadap kepuasan layanan dan loyalitas pelanggan: Studi pada PTN dan PTKIN di Kota Malang. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 12 (1). pp. 9-18. ISSN 1829-524X

Ilma, Maya Aulia and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2024) The influence of symbolic and hedonic value on customer engagement with trust as an intervening variable for Gen Z consumers of Eiger products via Shopee live-streaming in Malang City. Asian Journal of Management, Entrepreneurship and Social Science (AJMESS), 4 (03). pp. 1083-1100. ISSN 2808-7399

Innayah, Eka Putri, Ekowati, Vivin Maharani ORCID: https://orcid.org/0000-0001-6013-0630, Supriyanto, Achmad Sani ORCID: https://orcid.org/0000-0003-1519-3258, Masyhuri, Masyhuri and Johari, Fuadah Binti (2022) Electronic Word Of Mouth (E-WOM) in social media as a predictor of investment intention in capital market. JAM : Jurnal Aplikasi Manajemen, 20 (4). pp. 753-767. ISSN 23026332

Kristanto, Joko, Soleh, Achmad Khudori ORCID: https://orcid.org/0000-0002-5145-6046, Al Idrus, Salim and Raya, Moch Khafidz Fuad (2021) Promotion mix Nahdlatul Ulama University of Surabaya to increase new student’s interest. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 5 (2). pp. 1-14. ISSN ISSN: 2549-3663 (p) dan 2549-5720 (e)

Laili, Ellisa Fadia and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2023) Fenomena brand Mixue yang dipengaruhi oleh beberapa faktor penting di Kota Malang. Jurnal Manajemen Bisnis dan Kewirausahaan, 7 (4). pp. 908-920. ISSN 25980289

Magfiroh, Nila Nailatul and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2024) We trust in green product: The impact of green marketing and packaging on purchase intention. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5 (6). pp. 3093-3108. ISSN 2620-2956

Mahendra, Hamdan Ananta Ihza and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Peran endorser selebriti, citra merek, dan kepercayaan merek terhadap keputusan pembelian produk pakaian Erigo (studi pada mahasiswa di Kota Malang). Journal of Business & Applied Management, 15 (1). pp. 19-34. ISSN 2621-2757

Manzil, Liizza Diana and Vania, Amelindha ORCID: https://orcid.org/0000-0001-5742-4304 (2023) The influence of live-streamers on Somethinc’s purchase intention at Tiktok Shop mediated by consumer trust. Jurnal Informatika Ekonomi Bisnis, 5 (1). pp. 217-221. ISSN 27148491

Mashuri, Ahmadi and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Analysis of the effect of consumer knowledge and consumer perception on the purchase decision of TIENS products in Malang City. The American Journal of Humanities and Social Sciences Research (THE AJHSSR). pp. 115-120. ISSN 2581-8868

Meldona, Meldona ORCID: https://orcid.org/0000-0002-1787-4818, Rochayatun, Sulis ORCID: https://orcid.org/0000-0001-5798-7502 and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2022) MSMEs resilience: the role of religiosity, culture, use of technology and management characteristics. Journal of Economics, Finance and Management Studies, 5 (9). pp. 2699-2708. ISSN ISSN (print): 2644-0490, ISSN (online): 2644-0504

Nahdi, Moehammad Robith and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2022) Pengaruh kualitas pelayanan terhadap kepuasan wisatawan pada Taman Nasional Baluran. Jurnal Dimensi, 11 (3). pp. 484-499. ISSN 2085-9996

Nasiruddin, Iqbal and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Word of mouth to mediate consumer knowledge and religiosity towards the decison to settle as Sharia Bank. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (8). pp. 5361-5374. ISSN 2656-4351

Nikmah, Nely Sahida and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The effect of social media promotion and pricing on purchase decision at Cafe Searah Malang. Jurnal Ekbis : Analisis, Prediksi dan Informasi, 24 (1). pp. 31-45. ISSN E-ISSN: 2821-4210, P-ISSN: 1979-746X

Nisfulaila, Intan, Bisriyah, Maslihatul and Jayanti, Septia Dwi (2023) Pendampingan pemanfaatan digital branding dan marketing untuk pemasaran hasil panen buah dan bunga di Desa Bulukerto Kota Batu. Journal of Research on Community Engagement, 4 (2). pp. 87-92. ISSN 2597-629X

Nurhidayah, Larasati Sukma and Slamet, Slamet ORCID: https://orcid.org/0000-0001-5583-5425 (2024) Assessment of Students' satisfaction with higher education services: Customer Satisfaction Index Method. Iqtishoduna: Jurnal Ekonomi dan Bisnis Islam, 20 (1). pp. 39-51. ISSN 1829-524X

Pranata, Ahmad Adi and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) The role of religiosity in influencing the knowledge and social environment of savings interest. I-FINANCE: a Research Journal on Islamic Finance, 9 (2). pp. 287-304. ISSN 2615-1081

Putra, Zulfi Amalia and Safitri, Rini (2021) The relationship between knowledge, brand image and customer behavior of customers decision in choosing savings products. El Dinar: Jurnal Keuangan dan Perbankan Syariah, 9 (2). pp. 142-151. ISSN 2622-0083

Putri, Aldila Nur Rafika and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Customer retention sebagai variabel intervening pada pengaruh relationship quality terhadap loyalitas nasabah tabungan bank syariah. Jurnal Ilmu Manajemen (JIM), 11 (1). pp. 241-251. ISSN 2549192X

Putri, Diva Syavira Permata and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2022) Pengaruh digital marketing terhadap keputusan pembelian produk jasa pada fintech syariah (studi pada Erahn.Id). Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 7 (3). pp. 1077-1092. ISSN 25805800

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Firmansyah, Aditya Yanuar (2024) Analysis of promotion mix elements: A case study of e-SPPT by Bogor City Regional Revenue Agency. STABILITY Journal of Management & Business, 7 (1). pp. 72-89. ISSN 2621-850X

Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 and Linggasari, Filda Septa (2024) Reference group, personality dan social class: Perannya terhadap keputusan belanja produk skincare. Journal of Management and Digital Business, 4 (2). ISSN 2797-9555

Rafsanjani, Elfas and Asnawi, Nur (2020) Religiosity and environmentally friendly behavior of millennial muslim consumers. Management and Economics Journal (MEC-J), 4 (2). pp. 143-152. ISSN 2599-3402

Rahayu, Yayuk Sri, Setiawan, Margono, Wirawanto, Dodi Irawan and Rahayu, Mintarti (2020) Muslim customer perceived value on customer satisfaction and loyalty: religiosity as a moderation. Management Science Letters, 10 (5). pp. 1011-1016. ISSN 1923-9335

Rahmawati, Laila and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) Factors influencing interest in saving at Islamic bank: A study on the merchants of Pasar Besar in Malang City. Journal of Islamic Economics Lariba, 10 (1). pp. 287-306. ISSN 2528-3758

Rosanti, Hani ORCID: https://orcid.org/0009-0009-5827-7890 and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Corporate image as mediator of Islamic marketing mix to intention in becoming a customer of Bank Syariah Indonesia in East Java. Jurnal Ekonomi Syariah Teori dan Terapan, 10 (3). pp. 305-321. ISSN 2407-1935

Safitri, Rini (2022) Pentingnya corporate social responbility dan corporate image untuk membentuk loyalitas nasabah di BMT Mandiri Sejahtera cabang Kranji Lamongan. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 448-456. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Safitri, Rini (2022) Peran kepuasan memediasi kualitas pelayanan dan customer relationship management terhadap loyalitas nasabah. Jurnal Tabarru': Islamic Banking and Finance, 5 (2). pp. 513-525. ISSN (Online ISSN: 2621-7465 & Print ISSN: 2621-6833)

Salis, Nur and Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2019) Faktor-faktor yang mempengaruhi minat masyarakat Bawean dalam memilih bank syariah. El Dinar: Jurnal Keuangan dan Perbankan Syariah, 7 (2). pp. 142-157. ISSN 2622-0083

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2013) Analisis faktor-faktor yang dipertimbangkan konsumen dalam menabung di lembaga keuangan syariah. El Dinar, 1 (1). pp. 85-99. ISSN 2339-2797

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283 (2019) The effect of green banking product and green corporate image on green customers loyality in green customers satisfaction syariah banking mediation. Management and Economics Journal (MEC-J), 3 (1). pp. 81-94. ISSN 2599-3402

Sulistyowati, Sulistyowati, Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 and Naja, Chifni Darun (2023) Penerapan artificial intelligence sebagai inovasi di era disrupsi dalam mengurangi resiko lembaga keuangan mikro syariah. Wadiah : Jurnal Perbankan Syariah, 7 (2). pp. 117-142. ISSN 2599-1515

Supriyanto, Muhammad Agus, Siswanto, Siswanto ORCID: https://orcid.org/0000-0003-0190-627X and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Factors affecting customer loyalty of Bank Syariah Indonesia. International Journal of Social Science and Business, 7 (2). pp. 416-424. ISSN P-ISSN: 2614-6533 E-ISSN: 2549-6409

Book Section

Choiruddin, Muhammad Nanang (2022) Digital Business Model Innovation. In: Transformasi Bisnis Digital. Universitas Wisnuwardhana Malang Press, Malang, pp. 126-150. ISBN 978-623-7009-57-3 UNSPECIFIED : UNSPECIFIED.

Choiruddin, Muhammad Nanang (2021) Predictors of success in entrepreneurship. In: Manajemen UMKM dan kewirausahaan. (Unidha Press, Malang, pp. 49-64. ISBN 978-623-7009-49-8 UNSPECIFIED : UNSPECIFIED. (Unpublished)

Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2023) Puasa dan budaya konsumtif. In: Ramadhan dan geliat ekonomi. Az-Zahra Media Society, Deli Serdang, Sumatera Utara, pp. 77-93. ISBN 978-623-09-2424-8 UNSPECIFIED : UNSPECIFIED.

Conference

Amalia, Fitri and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The role of price, product quality and electronic word of mouth on repeat purchase decisions on Gacoan Noodle products in Malang City. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Baharudinsyah, Fuad Arsy and Putri, Kartika Anggraeni Sudiono ORCID: https://orcid.org/0000-0002-5533-1769 (2023) The influence of content marketing, brand ambassadors, and brand awareness of buying interests of fashion maternal disaster brand customers. Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Hasibuan, Razali Ade Syahputra, Asadiyah, Elia and Rahayu, Yayuk Sri (2022) UMKM recovery strategy in Malang City based on digital marketing. Presented at International Conference of Islamic Economics and Business 8th 2022, 29 Sep 2022, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Rosita, Malikhatul Luthfi Dwi and Miranti, Titis ORCID: https://orcid.org/0000-0002-8720-3809 (2023) How the social environment mediates factors affecting the student's intention to save in sharia bank? Presented at The 9th International Conference of Islamic Economics and Business (ICONIES 2023), 31 Aug 2023, Malang.

Salsabila, Rona and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of celebrity endorsers, product quality, and brand image on purchase intention on ms glow products in Malang City: Case study on Ms Glow consumers in Malang City. Presented at 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, Malang, Indonesia.

Sri Rahayu, Yayuk (2019) The Role of Religiosity on The Influence of Muslim Customer Perceived Value To Customer Satisfaction of Islamic Banking. Presented at 1st International Conference on Halal Tourism, Products, and Services, 30-31 Oktober 2018, Muhammadiyah University of Mataram.

Ubaydillah, Abdul Haris and Rahayu, Yayuk Sri (2022) The effect of margin, service quality and collateral on murabahah financing of small and medium enterprises. Presented at International Conference of Islamic Economics and Business 8th 2022, 29 Sep 2022, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Wulandari, Shofia and Rahayu, Yayuk Sri ORCID: https://orcid.org/0000-0001-6315-7943 (2024) The influence of service quality and experiential marketing on customer loyalty: Customer satisfaction as mediation. Presented at The 10th International Conference of Islamic Economics and Business (ICONIES 2024), 26 September 2024, UIN Maulana Malik Ibrahim Malang.

Community Service

Choiruddin, Muhammad Nanang (2020) Cara memasarkan produk usaha melalui digital marketing. Community Service Report. Fakultas Ekonomi, UIN Maulana Malik Ibrahim Malang. (Unpublished)

Choiruddin, Muhammad Nanang (2020) Pelatihan Digital Marketing Pada Produk Lokal di Desa Tulungrejo Kecamatan Bumiaji Kota Batu. Community Service Report. Fakultas Ekonomi, UIN Maulana Malik Ibrahim Malang. (Unpublished)

Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 Diseminasi strategi e-marketing produk desa wisata berbasis UMKM Kelurahan Dadaprejo Kabupaten Malang. Community Service Report. UIN Maulana Malik Ibrahim Malang. (Unpublished)

Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 Pemanfaatan media sosial sebagai bentuk pengembangan pangan dan ekonomi kreatif (studi kasus UMKM Desa Suwaru Kabupaten Malang). Community Service Report. UNSPECIFIED. (Unpublished)

Solekah, Nihayatu Aslamatis ORCID: https://orcid.org/0000-0002-6722-8283, Jaya, Tiara Juliana ORCID: https://orcid.org/0000-0002-7598-7263, Wardana, Guntur Kusuma ORCID: https://orcid.org/0000-0001-7901-1228, Budianto, Eka Wahyu Hestya ORCID: https://orcid.org/0000-0002-4199-2865 and Meylianingrum, Kurniawati ORCID: https://orcid.org/0000-0002-0814-7512 (2022) Diseminasi digitalisasi branding, pemasaran, dan penjualan produk komunitas UMKM Kecamatan Gempol, Kabupaten Pasuruan, Jawa Timur. Community Service Report. UIN Maulana Malik Ibrahim Malang, Malang. (Unpublished)

Seminar and Workshop

Choiruddin, Muhammad Nanang (2022) Strategi branding pengenalan produk usaha melalui media digital. Presented at Bimbingan teknis, 21-22 Juli 2022, Kabupaten Malang dan Kota Malang. (Unpublished)

Fatmawati, Ratna Dian and Rahayu, Yayuk Sri (2018) Analisis pengaruh experiential marketing terhadap loyalitas melalui kepuasan nasabah sebagai variabel intervening (studi pada PT BRI Syariah cabang Malang). Presented at Seminar Nasional dan Call for Paper: Manajemen, Akuntansi dan Perbankkan 2018, 21-09-2018, Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Teaching Resources

Choiruddin, Muhammad Nanang (2022) Kajian Buku tentang Bagaimana berperilaku baik Kasus untuk Etika Bisnis dan Tanggung Jawab Sosial. Disampaikan pada mata kuliah Transformasi Digital, Manajemen, Waktu Perkuliahan. (Unpublished)

Hak Cipta

Firmansyah, Fani and Purnamasari, Puji Endah (2019) Variabel workplace philosophy dan workplace conduciveness sebagai moderasi antara past perfomance dan present goal tenaga penjualan (studi pada PT Asco Daihatsu Jawa Timur). EC00202001458.

Sella Tri Anggraini dan Amelindha Vani (2022) Analisis tingkat kepuasan konsumen terhadap kualitas layanan dengan metode service quality (studi pada hypermart). 000408809.

Amelindha Vania, Kartika Anggraeni Sudiono Putri dkk (2024) Penyesalan muslim milenial : Dampak materialism dan nilai hedonis terhadap pembelian online secara impulsif (sertifikat hak cipta). 000774062.